SEO

PROGRAMME HIGHLIGHTS

Experienced Faculty

Certification

Placement Assistance

Search Engine Optimization is a process of optimizing your website to rank higher in search engines like Google, Bing and Yahoo.

Digital Marketing can be defined as product / Service Using all forms of Digital advertising. Skills for Digital Marketing includes Television, Telephone, Mobile, Internet and any form of Digital media to reach customer in a timely and cost effective manner.

SEO techniques involves

  • On page SEO
  • Off Page SEO
  • Ethical White Hat Techniques

ON PAGE SEO

  • URL Structure
  • Page titles, formatting and description.
  • Content comes first.
  • Internal linking.
  • Speed and authorship

OFF PAGE SEO

  • Link Building
  • Social media
  • Social bookmarking

SEO Syllabus

  • Search Engine Basics
  • Keyword Research
  • Off-Page Optimization Techniques (More than 20 off-page techniques)
  • SEO Software & Tools
  • Search Engine Marketing/PPC
  • Email Marketing
  • Latest Google Algorithm updates
  • Basic HTML, PHP & CMS
  • On-Page Optimization Techniques (More than 40 on-page techniques)
  • Local SEO
  • Google Tools like Webmasters, Adwords and Analytics
  • Social Media Marketing
  • Online Reputation Management
  • Case Study