Digital Marketing

PROGRAMME HIGHLIGHTS

Experienced Faculty

Certification

Placement Assistance

Digital Marketing can be defined as product / Service Using all forms of Digital advertising. Skills for Digital Marketing includes Television, Telephone, Mobile, Internet and any form of Digital media to reach customer in a timely and cost effective manner.

Digital Marketing can be defined as product / Service Using all forms of Digital advertising. Skills for Digital Marketing includes Television, Telephone, Mobile, Internet and any form of Digital media to reach customer in a timely and cost effective manner.

Skills for Digital Marketing is important for all the business. This is the new model of marketing.80% of customer will search through online before purchasing a product. More number of queries on search engine per day. Global access is given to your branded product. Digital marketing is cost effectiveness. It makes you ready for Internet of Things and it ensures the online business survival.

    • SEO
    • SEM
    • SMM
    • SMO

Digital Marketing Course Syllabus

Component – 1

  • Introduction to Digital Marketing
  • What is digital marketing?
  • Comp of Digital Media & Traditional Media
  • Digital marketing strategy
  • Types of website

Component – 2

  • Digital Marketing Advance
  • Introduction to Digital marketing
  • Digital Marketing Vs Traditional Marketing
  • E-Commerce Discussion
  • Types of Digital Marketing

Component – 3

  • Website Understanding
  • What is Website?
  • Website types
  • Website Layout
  • Website Hosting
  • Google search Interface layout

Component – 4

  • Search Engine Optimization
  • What is seo?
  • Describe how SEO Works
  • Keyword Research / Analysis
  • On page Optimisation
  • Off page Optimisation
  • Google Webmaster Tools.

Component – 5

  • Social Media Optimization
  • Intro to SMO
  • Blog
  • Google adwords tool
  • Social Media Tools
  • Advertising Technique
  • Facebook Marketing
  • Youtube Marketing

Component – 6

  • Search Engine Marketing
  • Campaign creation
  • Keywords and
  • Adwords Account Setup
  • Conversion tracking
  • Website optimiser
  • Access of Multi User
  • Network targeting

Component – 7

  • Social Meadia Marketing
  • Intro to SMO
  • Difference Between SMM & SMO
  • Strategic Social Media
  • Benefits of SMO

Component – 8

  • Advanced Modules
  • E-Mail Marketing
  • What is EMail Marketing
  • E-Mail Marketing Concepts
  • Choosing E-Mail Platform
  • E-Mail campaign Measuring
  • Affiliate marketing
  • Affiliate Marketing Introduction
  • Comparison of referral marketing and affiliate
  • Affiliate marketing Strategy
  • Affiliate Network Partnership
  • Online reputation Management
  • ORM Introduction
  • Why Online Reputation Management
  • Online Reputation Management Tools
  • Negative impact SEO
  • Google Analytics
  • What is Google Analytics
  • Why Google Analytics
  • How to Install?
  • Analytics types